According to Tom Wiley of the design and construction engineering group, Wiley, the best way to predict the future is to create it. The video (linked below) aptly named Cows Might Fly has been created to promote unconventional thinking within the beef industry. To provoke a change within the industry, people must first change the way they think. The video peaks into the not so likely future, painting a quirky image of vertical integration and overall disruption within the industry.

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