The Problem:

“The farmer is the only man in our economy who buys everything at retail, sells everything at wholesale and pays freight both ways” John F. Kennedy.

This quote is an unfortunate reality faced by the agricultural industry but it doesn’t have to be this way. We identified a problem from a recent study by the Australian Bureau of Statistics (ABS). The report stated 95% of all Australian businesses had access to the internet, and of this number only: 38% had social media presence 49% had a web presence. The same study revealed that 56% of Australian businesses placed orders via the internet but only 34% received orders online.

The biggest problem we identified and also the biggest opportunity, is that only 11.6% of agricultural businesses had a web presence which was the lowest of all industries for Australia.

The Digital Age has changed the way Australians are buying with more and more consumers shopping online. If agricultural businesses want to widen their market and to increase their sales, they need to find a way to make their presence felt online.


The Solution:

eFarmers! We provide a simple and cost effective solution by giving agricultural businesses a digital presence and the ability to advertise and transact their products online. We have shortened the supply chain through our e-commerce platform as the main avenue to securely sell your produce and a way to conveniently source your food. As the most direct way to purchase agri products, consumers can appreciate where their food comes from while Australian and New Zealand farmers are proud of how essential their produce is. With fewer resources required, reduced selling costs and a transparent sales process, sellers and buyers on eFarmers gain a competitive advantage, closing the gap between each other.

eFarmers is not just a way to digitise your goods — we are an end to end reinvention of the business process, transforming the entire supply chain from advertising, to sales, to distribution and logistics.

Online shopping has many benefits for both consumers and businesses. While consumers benefit from convenience, an e-commerce platform provides cost benefits to sellers. The costs of logistics and delivery steadily decrease, online businesses will find it increasingly profitable to have a digital footprint.


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